Gen Z

Make way millennials – Gen Z is on their way.

Otherwise known as “post-millennials,” the “Generation,” “founders,” “plurals,” or the “Homeland Generation,” this demographic is typified by the birth-year range of mid-1990s to early 2000s.  Research shows they make up 29 percent of the U.S. population, and by 2020 they will account for one-third of that population. In 2017 the first of the Gen Zers will reach their 18th birthday, and within the next five years they will be the fastest-growing generation in the market and workplace.

Businesses are preparing to shift marketing efforts, adjust leadership roles and adapt recruiting efforts to stay relevant for the future. What is it about this generation that real estate agents need to know to do the same?